Marketing Plan
Marketing Slogan: Charters done right.
Audiences:
- Education Committee
- Total General Assembly
- Education Committee’s Constituency
- Citizens across the state
- Teachers and other stakeholders
Message: 6 points
Channels:
- Emails to membership
- IP address targeting
- Letter campaigns
- Call in days
- Panel discussions
- Event marketing
- Film screenings
- SMS
- Postcard campaigns in the schools
- Events
- Legislator map & targeted IP address communications
- Policy papers from Bruce – Forward Kentucky will send out a legislative position packet to every legislator and do a full media campaign.
- Press release
Timing:
- Start ASAP
- Heavy during legislative break
- Film screenings/handouts/speakers
- Panel discussion with Metro Dem Club
- Library screenings
- Each org host screening and discussion for membership
Budget ($4000)
- Signs
- Flyers
- Vests
- Travel
- Food